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Amazon Singapore unveils Prime Day Maze experience

Newsflash Asia

- June 24, 2025

Amazon Singapore is set to captivate shoppers with its Amazon Prime Day Maze, a free interactive event at Suntec City Mall from 5 to 6 July. This immersive experience offers a preview of the deals and new product launches ahead of the longest-ever Prime Day in Singapore, running from 8 to 14 July. The maze, designed for all ages, allows visitors to engage in themed challenges, unlocking exclusive deals and exploring Prime membership benefits.

The Amazon Prime Day Maze promises a hands-on exploration of Prime Day offerings, including access to exclusive deals, free and fast shipping, and unlimited streaming with Prime Video. “This year marks our longest-ever Prime Day in Singapore,” said Peter Li, Director – China and Singapore, International Stores at Amazon. “The Amazon Prime Day Maze gives visitors a hands-on way to discover new products and explore Prime Day benefits.”

Visitors can participate in hourly sessions from 12:00 PM to 7:00 PM, with the fastest participant in each session winning a $74 (S$100) Amazon Prime Day voucher. Additional interactive stations throughout the venue offer further engagement, with activities such as the Prime Video Puzzle and Data Defenders game.

In addition to the maze, visitors can enjoy a variety of experiences, including a LEGO Play Area and a Prime Day Deals Zone featuring discounts on popular brands. The event also ties into Singapore’s National Day celebrations, with Amazon Fresh offering curated local products and special deals.

As Prime Day approaches, Amazon Singapore encourages shoppers to make the most of the extended event, offering exclusive deals across a wide range of products from local and international brands.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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