AnyMind Group, a Singapore-founded and Tokyo-headquartered company, has announced its agreement to acquire Vibula, a social and live commerce agency based in Vietnam.
The acquisition, expected to be completed by June 2025, will see AnyMind acquiring 80% of Vibula’s shares, with an option to purchase the remaining 20% after two years.
Vibula, established in Ho Chi Minh City in 2021, offers services across various sectors, including health and beauty, consumer goods, and fashion.
Its offerings include social commerce marketing, e-commerce store management, campaign management, and a multi-channel network. This acquisition marks AnyMind’s first in Vietnam and its 11th globally.
The move is set to bolster Vibula’s capabilities by integrating AnyMind’s GenAI-powered live commerce platform, AnyLive. This platform will enable Vibula’s clients to transform live shopping into a continuous sales channel, utilising both human and AI hosts. “We built Vibula with the vision of creating a breakthrough social commerce model,” said Vibula founder Quang Vinh. “Our strategic partnership with AnyMind accelerates that vision.”
Kosuke Sogo, CEO of AnyMind Group, highlighted the potential of Vietnam’s live commerce ecosystem, stating, “The synergies are unmatched, and by combining Vibula’s deep expertise in social and live commerce with our technology, we are creating new possibilities for brands, merchants, and creators in the region.”
This acquisition is part of AnyMind’s broader strategy to expand its presence in Southeast Asia, following previous acquisitions in Thailand, Indonesia, and Malaysia. As the e-commerce market in Vietnam is projected to grow significantly, this partnership aims to leverage the increasing influence of video commerce in the region.
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