AI-powered platform Atiom has announced a strategic partnership with Minor Group, a global hospitality leader, to revolutionise staff training and engagement across more than 560 luxury hotels and resorts. This collaboration aims to enhance communication, training, and guest services by providing personalised daily quests through Atiom’s gamified platform.
The partnership will see the initial rollout of 17,000 licences across Minor Hotels’ diverse portfolio, including renowned brands such as Anantara Hotels & Resorts and Avani Hotels & Resorts. Atiom’s platform offers tools for AI tutor modules, role-play simulations, and quizzes, alongside features for self-audits and peer recognition, ensuring teams remain aligned with company objectives.
This initiative is a significant milestone for Atiom, marking its expansion in the luxury hospitality sector. Minor Group aims to empower its teams, optimise training costs, and improve operational efficiency through this collaboration. The Singapore hospitality market is projected to reach $11b by 2033, and this partnership positions Minor Group to meet growing demand effectively.
Matthew Spriegel, CEO of Atiom, stated, “This rollout marks a significant milestone for Atiom. Minor Hotels is a forward-thinking partner that understands the need to empower frontline teams with smarter tools.” Craig Cochrane, Chief People Officer at Minor Hotels, added, “The launch of Atiom in our hotels has been a key enabler in reinforcing our brand standards.”
With over 2,000 food and beverage outlets globally, Minor Group’s partnership with Atiom is poised to enhance its operational efficiency and profitability, solidifying Atiom’s role in the luxury hospitality industry.
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