BOM BOM, a Singapore-based company specialising in precision pet nutrition, has successfully raised $35 million (SGD35 million) in a Series Pre-A funding round led by Blueprint Ventures. The investment will be channelled into automating production, advancing nutrigenomic research, and enhancing BOM BOM’s precision nutrition platform. This platform, which utilises artificial intelligence and thousands of pet health profiles, creates personalised meal plans for pets by considering factors such as breed, age, weight, and health conditions.
The funding will support BOM BOM’s expansion in Singapore and South Korea, aiming to capture the growing demand for personalised pet nutrition across Asia. CEO and Founder Jason Wang highlighted the company’s commitment to “crafting and delivering truly customised diets at scale,” a feat not achievable by conventional pet food companies. The company’s approach aims to reduce common pet health issues, thereby lowering vet bills and improving pets’ quality of life.
Blueprint Ventures’ Founding Managing Partner, Huiting Koh, expressed confidence in BOM BOM’s potential to lead the shift towards personalised pet nutrition. The company’s shareholders include notable industry figures such as the President of LVMH Korea and the Principal of L Catterton Korea, underscoring its strong strategic backing.
Founded in 2017, BOM BOM has established itself as a leader in pet nutrition technology, offering NRC-compliant meals that meet top nutrition standards. The company’s direct-to-customer model has already helped thousands of pets overcome chronic health issues.
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