Bosch Home Appliances Singapore has introduced its latest campaign, Care #LikeABosch, aiming to bring an emotional touch to modern home living. Launched on 11 June 2025, the campaign highlights how Bosch’s appliances, designed with care and convenience in mind, can simplify daily routines for Singaporean households.
The campaign moves beyond mere technical specifications, telling a human story of how appliances like water-efficient dishwashers and stress-free ovens become reliable partners in everyday life. It acknowledges the challenges faced by Singaporeans, such as fast-paced routines and limited living spaces, and showcases how Bosch’s smart appliances can alleviate these pressures, allowing more time for what truly matters.
Each month, new videos will be released, focusing on different appliances and the intelligent innovations that ensure their dependable performance. The campaign is exclusive to Singapore and will be featured on Bosch Home SG’s social media platforms, including Facebook, Instagram, and YouTube.
By spotlighting the emotional and practical benefits of its products, Bosch aims to resonate with consumers seeking more than just functionality in their home appliances. As the campaign unfolds, it promises to offer insights into how thoughtfully designed technology can enhance the quality of life at home.
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