BOSS Fragrances has unveiled its first-ever BOSS Bottled Beyond pop-up at Bugis Junction, Singapore, running from 14 to 19 October 2025. This event celebrates the launch of the new BOSS Bottled Beyond fragrance, with global ambassadors Bradley Cooper, Maluma, and Vinícius Júnior embodying the spirit of brotherhood and ambition. The pop-up offers immersive experiences and exclusive gifts for attendees.
Visitors to the pop-up can explore the new Ginger-Leather Eau de Parfum, designed for those who dare to go beyond. The event features interactive activities such as a photobooth where guests can contribute to the BOSS Wall of Legacy, a football juggling station inspired by Vinícius Júnior, and live bottle engraving sessions. Additionally, a live coffee bar will offer complimentary drinks to those who complete both the photobooth and juggling challenges.
Attendees who register online will receive complimentary samples of the fragrance. The pop-up also offers gifts with purchases, including pouches, card holders, and vouchers for those spending over $150 (£120) or $250 (£200).
The BOSS Bottled Beyond fragrance is available in 50ml and 100ml sizes at major retailers. It combines ginger and leather notes, using innovative extraction technology for a unique scent profile. The design features a black lacquered bottle with a leather-touch trim and a gradient finish, reflecting the fragrance’s duality.
