BuzzFeed Asia has teamed up with Taboola to launch DeeperDive, a pioneering AI answer engine, across its platforms in Singapore, Malaysia, and the Philippines. This innovative tool aims to transform the reader experience by providing instant, conversational answers sourced from BuzzFeed’s content and Taboola’s real-time insights.
DeeperDive is designed to increase user engagement by offering smarter, trend-aware responses and encouraging deeper exploration of content. It also opens new revenue streams through contextually relevant advertising embedded within AI-powered results. Unlike traditional AI engines, DeeperDive utilises insights from 600 million daily active users and 9,000 publisher partners, ensuring timely and relevant answers.
Scott Mackenzie, CEO of BuzzFeed Japan & Asia, expressed enthusiasm about the partnership, stating, “We’re thrilled to expand BuzzFeed’s on-site functionality for our readers, grow user engagement, and open up new revenue opportunities.” Adam Singolda, CEO and Founder of Taboola, highlighted the innovation, saying, “BuzzFeed Asia is offering content to readers in a completely new, appealing, and innovative way.”
The introduction of DeeperDive is expected to significantly increase readership and engagement by providing clear, intuitive answers and links to relevant articles. This initiative marks a step forward in leveraging AI technology to enhance the digital content landscape, offering publishers a new avenue for growth and monetisation.
