California Wine Month is set to make a vibrant return to Singapore from 1 to 30 June 2025, marking its annual celebration since its inception in 2022. This event, which highlights California’s rich winemaking heritage, will see over 100 online and physical retail locations, including RedMart, FairPrice, and Cellarbration, offering enticing discounts on a wide array of wines. Wine enthusiasts can also look forward to exclusive tasting events at select FairPrice outlets, 75cl.sg, and Wine Hours.
The month-long celebration is a testament to California’s commitment to sustainability and innovation in winemaking. Christopher Beros, Greater China and Southeast Asia director of the Wine Institute, emphasised the importance of these principles, stating, “We want to communicate these efforts and our focus on leaving our world sustained for future generations.”
During the event, FairPrice will host free wine tastings at various locations, allowing customers to sample a diverse selection of wines. Meanwhile, 75cl.sg will offer tastings of wines from renowned producers like Sand Point and LangeTwins. Wine Hours will feature wines from J Lohr, providing a unique opportunity for wine lovers to explore different flavours and styles.
Retailers such as Bottles and Bottles, Redmart, and Malt and Wine Asia will participate by offering discounts on popular labels, including The Prisoner Wine Company and Louis M. Martini. This initiative aims to make California wines more accessible to Singaporean consumers, showcasing the state’s diverse offerings and sustainable practices.
As California Wine Month continues to grow in popularity, it not only celebrates the state’s winemaking prowess but also reinforces its dedication to sustainability, ensuring that future generations can enjoy the fruits of these efforts.
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