Cata has unveiled a pioneering Software-as-a-Service (SaaS) platform designed to revolutionise the food and beverage (F&B) and retail sectors in Singapore and beyond. This innovative white-label app platform enables businesses, from small outlets to global chains, to launch their own branded mobile apps for ordering, marketing, loyalty programmes, and customer relationship management (CRM) without any upfront investment.
The platform has already been implemented by Guzman y Gomez (GYG), a fast-growing quick-service restaurant chain, across its 21 locations in Singapore. Cata’s approach allows businesses to bypass the costly and complex tech stacks typically required for sophisticated apps. “Cata was the only solution that works as a true one-stop platform,” said Josh Bell, Principal at Guzman y Gomez Singapore.
The restaurant and retail industries are at a critical juncture, with many businesses still relying on outdated systems. Cata’s platform addresses this by offering advanced digital solutions previously exclusive to giants like McDonald’s and Starbucks. This democratisation of technology is expected to generate a return on investment of up to 5-10 times for partners, through enhanced customer acquisition and retention, increased purchasing frequency, and optimised business operations.
Cata’s founder and CEO, David Brunier, highlighted the transformative potential of the platform, stating, “Offline retail is at a tipping point. The next generation of physical businesses won’t rely on POS, self-checkout terminals, or cashiers—they’ll run on mobile apps.”
With plans for aggressive expansion into Asia Pacific, Europe, and the Middle East, Cata aims to extend its reach into other sectors such as wellness, beauty, and fashion. Founded in 2024 and headquartered in Singapore, Cata is backed by prominent investors and is poised to become a key player in the digital transformation of offline businesses.
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