ComfortDelGro Corporation Limited has announced a significant brand refresh for its point-to-point mobility services in Singapore, unifying its offerings under the new Zig brand. This strategic move, revealed on 3 February 2026, aims to consolidate the company’s taxi, private-hire rental, payment, and ride-hailing services into a single, tech-enabled identity, enhancing its customer-centric approach.
The refreshed Zig brand marks ComfortDelGro’s evolution from being Singapore’s largest taxi operator to a comprehensive multi-service mobility platform. By integrating various services, the company seeks to provide a more seamless and flexible experience for both riders and drivers. Michael Huang, Head of Singapore Point-to-Point Mobility Business, emphasised the brand’s focus on reliability and customer choice, stating, “Zig by ComfortDelGro signals the direction we’re heading as a business – a simpler, customer-centric point-to-point ecosystem that is anchored in the reliability and trust that the people of Singapore have long associated with ComfortDelGro.”
Key elements of the Zig brand include a vibrant new visual identity, featuring energetic colours and a dynamic logotype, alongside the empowering tagline, “Time to Zig.” This rebranding effort is designed to inspire commuters to choose how they move throughout the day, offering a range of options from standard taxis to executive limousines.
The refreshed brand identity will be gradually rolled out across ComfortDelGro’s point-to-point mobility operations, reinforcing its commitment to innovation and operational excellence. As the company continues to expand its services, Zig aims to empower both drivers and riders with greater freedom and choice in their daily commutes.
