COURTS Singapore, a leading retailer of electrical, IT, and furniture products, is celebrating Singapore’s 60th birthday with a series of promotions and events under the theme “Building Your Everyday the Singaporean Way.” The campaign, inspired by the SG60 theme “Building Our Singapore Together,” will run for 11 weeks leading up to National Day, offering exclusive deals and activities both in-store and online.
The SG60 campaign is centred around four key themes: “Tech Nation,” “Building Homes, Creating Memories,” “Celebrating Our Homes,” and “Togetherness.” These themes reflect COURTS’ commitment to supporting Singaporeans in building their dream homes with affordable products and trusted service. “COURTS has grown alongside the nation for 51 years,” the company stated, highlighting its role in helping generations of Singaporeans create lasting memories.
Customers can look forward to limited edition gifts, such as “Everyday Singaporeans’ Icon” stickers and enamel mugs, with minimum purchases. A social media contest, “Turn Your Home Stories into Lasting Memories This SG60,” invites participants to share their COURTS memories for a chance to win a Samsung Music Frame and a personalised illustration.
Additionally, iconic photobooths will be set up at COURTS stores, including the flagship store at The Heeren, where shoppers can capture moments with loved ones. The celebration will also feature 3D videos displayed at The Heeren’s façade.
COURTS’ SG60 campaign not only celebrates Singapore’s milestone but also reinforces the retailer’s dedication to providing competitive prices and innovative shopping experiences. As part of the festivities, COURTS will release 60 spotlight deals daily, counting down to Singapore’s 60th birthday.
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