DBS and Frasers Property have announced a strategic three-year partnership to revitalise Singapore’s heartland economy. This collaboration will leverage Frasers Property’s extensive retail network to provide exclusive financial solutions and digital transformation support to over 2,000 retail tenants across 11 properties, which serve nearly half of Singapore’s population.
The partnership, formalised with a memorandum of understanding at Frasers Property’s annual tenant appreciation event, Retail Spark! 2025, aims to enhance the local retail ecosystem. Retail tenants will benefit from preferential rates and digital payment solutions offered by DBS, whilst shoppers can convert rewards points into digital vouchers, benefiting DBS PayLah!’s 2.9 million users and 1.1 million members of Frasers Experience (FRx).
Frasers Property CEO, Soon Su Lin, highlighted the partnership’s potential to create a “dynamic ecosystem” that empowers tenants and rewards shoppers. DBS Singapore Country Head, Lim Him Chuan, emphasised the bank’s commitment to supporting heartland merchants and small businesses through initiatives like the Heartland Merchant Banking Package.
Beyond retail support, the partnership will focus on social impact initiatives, including programmes for seniors, persons with disabilities, and the underprivileged. The DBS Foundation and Frasers Property will collaborate on projects such as the Nutrition and Social Connection Programme, aiming to provide nutritious meals to 6,000 vulnerable seniors.
This partnership marks a significant step in strengthening community ties and enhancing the retail landscape in Singapore’s heartlands, promising a more resilient and inclusive future.
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