DBS Bank has partnered with Mastercard to introduce Singapore’s first rewards redemption programme tailored for gamers. This initiative allows DBS/POSB cardholders to convert their DBS Points into gaming credits for popular titles such as EA Sports FC, Call of Duty, and platforms like Steam and Xbox, using the DBS PayLah! app or DBS Rewards online.
The collaboration leverages Mastercard’s Gamer Exchange, a digital solution designed to integrate seamlessly into loyalty programmes. Ananya Sen, Head of Regional Consumer Products at DBS Bank, stated, “The integration of Mastercard Gamer Exchange into our DBS Rewards ecosystem reflects our commitment to helping customers maximise the value of their spend in ways that are connected to their passions.”
With Asia home to 1.48 billion gamers, the initiative highlights the growing importance of gaming in mainstream lifestyles. Mastercard’s Kaveri Khullar noted, “Mastercard Gamer Exchange was conceived to deliver tangible value for gamers whilst addressing the disconnect between legacy loyalty programmes and modern consumer behaviour.”
The programme supports micro-redemptions, enabling cardholders to access gaming perks even with low point balances. This move aligns with the increasing gaming spend among DBS cardholders and the projected growth of the global gaming industry, expected to reach $363b by 2027.
As gaming becomes a significant cultural and economic force, DBS and Mastercard’s collaboration aims to meet evolving consumer preferences by transforming loyalty points into passion-driven experiences. The bank plans to expand this programme to other key markets, further integrating gaming into everyday financial interactions.
