DBS has unveiled iCoach, a Generative AI-powered coaching platform designed to provide scalable career guidance to its workforce. Developed in collaboration with renowned executive coach Marshall Goldsmith, iCoach aims to democratise coaching by making it accessible to all employees, not just top executives. This initiative addresses the challenge of delivering cost-effective coaching at scale, traditionally reserved for select individuals.
The platform is part of DBS’s broader strategy to equip its staff with future-ready skills through its Triple E framework—Education, Exposure, and Experience. Lee Yan Hong, Head of Group Human Resources at DBS, emphasised the importance of career resilience, stating, “iCoach is a powerful new addition that complements these efforts, leveraging Gen AI to offer personalised, on-demand career guidance.”
iCoach operates 24/7, providing tailored advice based on the bank’s roles and internal pathways. It builds on data showing that 70% of coached individuals experience improved work performance and communication skills, whilst 80% report increased self-confidence.
The tool complements other DBS initiatives such as iGrow, an AI-driven platform for personalised career advice, and the DBS Mentoring Programme, which connects employees with leaders for career insights. Additionally, the DBS Learning Hub offers over 10,000 courses, and the Be My Guest Programme allows job shadowing and workshops across departments.
DBS’s commitment to employee development has earned it accolades, including being ranked first in TIME’s 500 Best Companies in Asia Pacific in 2025 and Forbes World’s Best Employers in 2024. The bank continues to be recognised as a top employer in Singapore, topping LinkedIn’s rankings for three consecutive years.
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