Dell Technologies has unveiled the findings of its “Dell Technologies Insights Singapore 2025” survey, highlighting a paradox in Singapore’s approach to artificial intelligence (AI). Whilst Singaporean companies are rapidly adopting AI and Generative AI (GenAI) at rates comparable to the Asia Pacific and Japan (APJC) region, they remain cautious about the return on investment (ROI) from these technologies.
The survey, which included 100 Singaporean respondents, found that 72% of companies view innovation as a key business strategy, with 73% considering AI central to their vision. Despite this strategic focus, Singaporean firms anticipate a 26.9% ROI from AI, below the APJC average of 33.3%. This cautious outlook is further reflected in the 42% of companies expressing pessimism about AI’s short-term value.
Andy Sim, Vice President and Managing Director of Dell Technologies Singapore, noted, “High AI adoption paired with cautious ROI expectations shows that organisations are being intentional and critical about where AI delivers real value.” He added that whilst 52% of Singaporean companies are in the early to mid-stages of AI adoption, 95% acknowledge challenges in integration, data security, and workforce skills.
The survey also identified barriers to AI adoption, including data security concerns, regulatory compliance, and integration with existing systems. Additionally, 97% of companies face challenges in preparing data for AI, with issues such as data privacy and infrastructure integration being prominent.
As Singaporean businesses navigate these complexities, the survey suggests that holistic strategies, cross-functional collaboration, and trusted partnerships are essential for successful digital transformation. The findings underscore the need for robust infrastructure and skilled talent to harness AI’s potential effectively.
