Deloitte survey reveals Gen Z and millennials' priorities

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Deloitte survey reveals Gen Z and millennials’ priorities

Newsflash Asia

- May 15, 2025

Deloitte’s 2025 Gen Z and Millennial Survey has revealed that young professionals in Singapore are prioritising financial independence, meaningful work, and well-being over traditional leadership roles.

The survey, which included 309 participants from Singapore, highlights a significant shift in career aspirations and expectations from employers.

The survey found that only 8% of Gen Zs and 9% of millennials in Singapore aim for leadership positions, with the majority seeking financial independence as their primary career goal. This trend is accompanied by a strong desire for managerial support, as 62% of Gen Zs and 63% of millennials expect guidance from their managers, yet less than half report receiving it.

Generative AI is also influencing career choices, with 75% of Gen Zs and 77% of millennials considering job opportunities less susceptible to automation. Elizabeth Faber, Deloitte Global Chief People & Purpose Officer, noted, “These generations prioritise work/life balance and meaningful work as they strive for financial stability.”

The survey further reveals that financial insecurity is a growing concern, with 62% of Gen Zs and 52% of millennials citing the cost of living as their top worry. Additionally, a sense of purpose is crucial, as nearly all respondents consider it vital for job satisfaction.

As the workplace continues to evolve, Deloitte’s findings suggest that employers must adapt to meet the changing needs of these generations, focusing on providing meaningful work and supporting their development.
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This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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