DKSH Consumer Goods Singapore has announced an expanded strategic partnership with Unicharm, a global leader in hygiene and personal care products. This collaboration aims to broaden the distribution of Unicharm’s market-leading brands across Singapore, enhancing accessibility to essential everyday products. The partnership builds on a successful collaboration between the two companies in Malaysia since 2008.
Under the new agreement, DKSH will provide comprehensive Market Expansion Services for Unicharm’s flagship brands, including Mamypoko, Pet Pet, Moony, Sofy, Silcot, Certainty, and Lifree. These brands cover a range of categories from baby care to feminine care, offering trusted solutions for all life stages. The partnership will leverage DKSH’s omni-channel network to ensure product availability across modern trade, pharmacies, convenience stores, and e-commerce platforms.
Eiji Yoshida, Managing Director of Unicharm Malaysia & Singapore, expressed confidence in the partnership’s potential to deepen Unicharm’s reach in Singapore. “With DKSH’s extensive sales team structure, capillary distribution, and in-store excellence supported by insights, we are confident in driving growth and elevating the daily lives of our consumers,” he said.
Adrian Kang, Vice President of Fast Moving Consumer Goods at DKSH Singapore, highlighted the significance of the partnership in strengthening DKSH’s personal care portfolio. “This partnership reflects our commitment to delivering quality products that enrich daily life,” Kang stated.
The collaboration underscores a shared commitment to quality and innovation, aiming to enrich lives through access to high-quality products that support health, hygiene, and comfort.
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