Embed Financial Group Holdings (EFGH), a Singapore-based financial internet infrastructure company, has appointed Woon Tai Ho as an independent director as it strengthens its governance framework ahead of a proposed US listing. Woon, a pioneer in Asian broadcasting and a member of the Singapore Media Industry Hall of Fame, previously served as an independent adviser to EFGH. His appointment comes as the company prepares for a significant transition, having entered into a Business Combination Agreement with WinVest Acquisition Corp, valuing EFGH at approximately $425m.
Woon’s extensive experience in media strategy and public trust is expected to contribute significantly to EFGH’s board, which is led by founder and executive chairman Dennis Ng. Ng emphasised the importance of strong independent oversight, stating, “The calibre of our Board reflects the seriousness with which we approach governance.”
The board also includes Munya Chiura, an expert in fintech expansion across Africa; Cecily Ng, a leader in enterprise technology and digital transformation; and Goh Theng Kiat, experienced in marketing communications and business management. Each member brings a wealth of expertise, aiming to provide independent perspectives and rigour as EFGH approaches its listing on a major US stock exchange.
EFGH focuses on embedding financial services into everyday experiences, driving financial inclusion across Africa and Asia. The company’s commitment to building a diverse and independent board underscores its dedication to long-term value creation and investor confidence.



