Etiqa Insurance Singapore is spearheading a fire safety initiative in Toa Payoh, targeting 500 senior households to enhance awareness of household fire risks and the importance of basic home protection. Partnering with Care Corner Senior Services, the initiative will take place on 15 and 23 January 2026, focusing on equipping seniors with the knowledge and tools to manage fire risks effectively.
The programme responds to a rise in household fires in Toa Payoh throughout 2025, as highlighted by the Singapore Civil Defence Force’s 2024 annual report. Common fire causes include unattended cooking and overloaded electrical sockets. The initiative aims to address these risks through education and preparedness, particularly for seniors living independently in one of Singapore’s highest senior-concentration areas.
Participants will attend a fire safety session led by Fire Armour, a leader in fire protection solutions, covering fire prevention and management at home. Each household will receive a lightweight one-kilogramme dry powder fire extinguisher. Volunteers will assist seniors in transporting the extinguishers, with direct distribution to selected households to ensure wider community reach.
Raymond Ong, CEO of Etiqa Insurance Singapore, stated, “At Etiqa, we believe insurance should help people feel ready for everyday risks, not only support recovery after something goes wrong. Fires are a real and immediate concern for many households, especially seniors living independently.”
Sharon Tang, Deputy Director of Care Corner Senior Services, added, “Together with Etiqa, we are bringing fire safety education and support directly into the community to help seniors feel more confident and reassured in their daily lives.”
This initiative underscores Etiqa Insurance’s commitment to supporting seniors in ageing safely within their communities, providing practical support for greater confidence and peace of mind.
