Etiqa Insurance Singapore has launched its new brand campaign, “Live Ready With You,” aimed at supporting Singaporeans through life’s unexpected challenges. The campaign highlights the importance of preparation, protection, and partnership in navigating unforeseen circumstances.
The campaign builds on Etiqa’s “With You” narrative, focusing on empowering individuals to face the future with resilience and confidence. It features emotive stories that capture life’s unpredictable moments, such as health scares and surprise proposals, illustrating how the right support can help individuals be ready for whatever comes next.
Raymond Ong, CEO of Etiqa Insurance Singapore, stated, “Readiness is not about having all the answers but about having a trusted partner who gives you the confidence to move forward. ‘Live Ready With You’ is our commitment to stand by our customers through life’s unexpected moments.”
The campaign will run for 12 weeks across various media channels, including digital platforms, out-of-home advertising, and Etiqa’s owned channels. It aims to reinforce Etiqa’s role as more than just an insurer but as a partner providing peace of mind and support when it matters most.
