Etiqa Insurance Singapore has announced a charity pledge linked to the launch of its latest Takaful products, including the new Shariah-compliant investment-linked plan, Invest purpose. For each policy sold, Etiqa will donate 0.1% of the first-year regular premiums from new Family Takaful products launched after 1 August 2025 to the Community Chest of Singapore. This initiative aims to align financial growth with personal values, reflecting Etiqa’s commitment to societal impact and the Takaful principle of mutual support.
The launch of Invest purpose is part of Etiqa’s strategic expansion of its values-based insurance portfolio, following the reintroduction of Takaful to the Singapore market in January 2025. Raymond Ong, CEO of Etiqa Insurance Singapore, stated, “Today’s consumers are increasingly seeking to align their investments with their personal values—demanding products that deliver not only financial returns, but also a sense of purpose and social responsibility.”
Invest purpose offers several key benefits, including Takaful coverage for death and terminal illness, flexible premium terms, and the ability to pause premiums without fees. Policyholders can also make two free partial withdrawals from the fourth year of their policy and have the option to establish a Wakaf, a charitable endowment, to support meaningful causes.
The initiative underscores Etiqa’s dedication to providing insurance solutions that cater to ethical, social, and personal concerns, offering a pathway to purposeful wealth creation for a new generation of conscious investors.
