FairPrice Group (FPG) has announced the introduction of more than 50 new Thai food products across 87 FairPrice stores in Singapore. This expansion is part of the “I Love TH, Best of Thailand by Tops” campaign, which celebrates Singaporeans’ enthusiasm for Thai cuisine. The products, including popular snacks, condiments, and fruits, are sourced through FPG’s collaboration with Thailand’s Central Food Retail Group (CFG), a partnership formalised in September 2024.
The initiative aims to cater to the growing demand for Thai food products in Singapore, a country where Thailand remains a top holiday destination. Vipul Chawla, Group CEO of FairPrice Group, highlighted the importance of this partnership, stating, “Singaporeans have a deep love for authentic Thai cuisine, and as the nation’s largest retailer, we are committed to making things easy on the experience for our customers through our products and offerings.”
The collaboration brings CFG’s well-loved private labels, such as Snacker, My Choice Thai, and Tops, to FairPrice outlets. These labels offer a variety of products, including the Tongtin range, which features We Chips whole grain chips and DeeJai rice snacks.
Stephane Coum, CEO of Central Retail’s Food Group, expressed enthusiasm about the partnership, noting, “This allows us to share even more of Thailand’s vibrant culinary identity and quality products with Singaporean shoppers.”
As part of the campaign, FPG is also hosting a Thailand Fair from 5 to 18 June 2025, showcasing the latest Thai products across more than 100 FairPrice outlets. This initiative underscores FPG’s commitment to delivering diverse culinary experiences to its customers.
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