Frasers Hospitality, a division of Frasers Property, has unveiled plans to launch 18 new serviced and hotel residences across Asia by 2028. This expansion is spearheaded by a new flagship Fraser Suites in Bangkok, scheduled to open in the fourth quarter of 2026. The move aims to strengthen the company’s focus on serviced living in the region, driven by increased cross-border mobility and evolving work-travel patterns.
The company has secured six new signings in Malaysia, Indonesia, Vietnam, China, and Japan, with two properties set to open this year. These include Capri by Fraser Penang and Fraser Residence Putrajaya in Malaysia, and Fraser Residence Hinode City in Hanoi, Vietnam. The expansion reflects Frasers Hospitality’s strategy to cater to the rising demand for longer-stay accommodations.
Chief Executive Officer of Frasers Hospitality, Eu Chin Fen, stated, “Our focus is on expanding Frasers Hospitality’s serviced living portfolio in a disciplined and deliberate way, prioritising markets and formats where demand for longer-stay accommodation is strengthening structurally.”
The new Fraser Suites Bangkok will introduce a refreshed brand with curated, experience-led programming. Located in a 45-storey tower in the heart of Bangkok, the 261-room property will offer contemporary Thai-inspired design and wellness offerings.
In China, Frasers Hospitality will expand into the premium rental segment with Modena by Fraser properties in Chengdu and Dalian. Meanwhile, Fraser Place Roppongi Tokyo will offer 120 serviced apartments in Japan’s cultural district.
These developments underscore Frasers Hospitality’s commitment to expanding its footprint in Asia, aligning with changing travel and work trends.
