Newsflash Asia – Breaking Stories, Smarter and Faster

[user-icon-header-short device='mobile']

Gen Z awareness fails to drive sustainable actions

The Singlife-SGFIN Sustainable Future Index 2026, launched by Singlife in collaboration with the Sustainable and Green Finance Institute (SGFIN) at the National University of Singapore, highlights a significant generational divide in sustainability awareness and action. Whilst Gen Z demonstrates the highest awareness of sustainability issues, older Singaporeans are more likely to adopt sustainable practices in their daily lives.

The index, based on a survey of 1,500 Singaporeans and Permanent Residents, evaluates sustainability-related actions across four pillars: responsible investing, climate change action, inclusive solutions, and societal culture. It reveals that although Gen Z is most aware of sustainability, older generations, particularly Baby Boomers, lead in practical actions such as using reusable bags and participating in waste recycling.

A key insight from the index is the role of personal responsibility in driving sustainable actions. Gen Z shows a strong sense of ownership in social sustainability and community engagement, yet cost remains a significant barrier for all generations. The willingness to make sustainable choices decreases when higher financial commitments are involved.

To address these challenges, Singlife and SGFIN have launched the SGFIN-Singlife Sustainable Finance Case Competition 2026, encouraging students to propose practical solutions based on the index findings. A comprehensive white paper, set to be released in Q2 2026, will offer further analysis and recommendations for policymakers, businesses, and individuals aiming to foster sustainable choices.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Join The Community

Join The Community

NEWSFLASH

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.