The National Youth Council, KPMG in Singapore, and the Institute of Public Relations of Singapore have launched Gen2050, a youth action programme aimed at empowering young Singaporeans to tackle social sustainability challenges. This initiative, announced on 5 June 2025, seeks to equip over 1,000 youths with essential skills in social entrepreneurship, problem-solving, and stakeholder management, supported by industry mentors.
Gen2050 is structured to provide opportunities for youths from diverse backgrounds to develop and implement grassroots initiatives. The programme offers two tracks: a module-based programme with mentorship and seed funding, and a series of engagements with policymakers and industry leaders. These tracks aim to foster meaningful change in key societal areas, such as the impact of artificial intelligence on jobs and equitable access to digital skills.
David Chua, CEO of the National Youth Council, emphasised the collaborative nature of the programme, stating, “This tripartite collaboration demonstrates how the whole of society, and not just government, can collaborate as a collective to give our young people opportunities to learn, grow and drive impact at the same time.”
Lee Sze Yeng, Managing Partner at KPMG in Singapore, highlighted the programme’s potential to channel youth energy into impactful movements, whilst Ross Gan, President of IPRS, noted the importance of strategic communication in realising the programme’s goals.
Gen2050 exemplifies the power of public-private collaboration in amplifying youth-driven impact, leveraging the expertise of NYC, KPMG, and IPRS to support the next generation of leaders in Singapore.
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