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Global enterprises shift AI focus from efficiency to growth

Global technology consultancy Thoughtworks has revealed a significant shift in how enterprises utilise artificial intelligence (AI), moving from cost-cutting to driving growth and innovation. According to their recent survey of 7,000 IT decision-makers, C-suite leaders, and consumers across seven countries, 77% of business leaders have transitioned their AI strategies towards growth. Notably, nearly half anticipate more than a 15% revenue increase from AI within the next 10 years.

The study highlights that AI is increasingly seen as a top-line growth engine. Agentic AI, which refers to AI systems capable of autonomous decision-making, is now a top focus for 35% of organisations globally, with Singapore and India leading the charge.

In Singapore, the rapid adoption of AI is creating a unique environment of ‘AI FOMO’ (fear of missing out), with 66% of leaders feeling pressured to adopt AI quickly. However, this ambition is hindered by a significant skills shortage, cited by 21% of leaders as the primary barrier to scaling AI initiatives.

Rachel Laycock, chief technology officer at Thoughtworks, noted, “This marks a structural shift in how organisations plan for growth. Leaders are no longer asking how efficient they can become. They are asking how expansive they can be.”

Despite the business optimism, consumer scepticism remains, with 21% globally believing AI will not impact their lives in the next five years. However, 72% report that AI is already adding value to their work or personal lives.

The findings also challenge fears of AI-induced job loss, with 84% of business leaders stating that AI is augmenting talent rather than replacing it. India leads in AI-driven job creation, with 57.1% of organisations reporting a net increase in roles through human-AI collaboration.

As AI continues to reshape industries, the focus on growth and innovation is expected to drive further advancements and opportunities in the coming years.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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