Gong cha, a leading global tea brand, has temporarily closed its Singapore outlets as it prepares for a brand relaunch in 2026. The decision follows the non-renewal of its agreement with the current Master franchisee, paving the way for new local franchise partnerships. The relaunch will feature the ‘Gong cha 2.0’ store design, which has already seen success in South Korea and Japan by reducing customer wait times and enhancing satisfaction.
Founded in Taiwan in 2006, Gong cha has expanded to over 2,100 locations across 28 markets. The brand’s innovative ‘Gong cha 2.0’ concept aims to modernise the traditional bubble tea model with scalable and adaptable store designs, underpinned by technology to improve customer experience.
Paul Reynish, Global CEO of Gong cha, expressed enthusiasm for the Singapore relaunch, stating, “Singapore is a really important market for us, and we’re really excited about relaunching in 2026.” He highlighted the success of the new store design in other markets, noting increased customer satisfaction and repeat visits.
The relaunch is part of Gong cha’s broader strategy to establish a market-leading position in Singapore, leveraging its award-winning store design. Reynish thanked the Singapore team for their dedication and assured customers that the brand will return with a more innovative offering.
