Great Eastern has unveiled ‘My Protection Explorer’, a pioneering feature on its app designed to help Singaporeans evaluate their financial preparedness for unexpected life events. This innovation addresses the growing demand for personalised financial planning, as only 26% of Singaporeans currently seek professional advice, whilst 78% desire more tailored solutions, according to recent studies.
The ‘My Protection Explorer’ allows users to assess their current insurance coverage for major life events such as hospitalisation, disability, or critical illness. It identifies protection gaps based on individual financial circumstances and offers personalised recommendations directly within the app. Greg Hingston, Group CEO of Great Eastern, highlighted the importance of financial readiness, stating, “Life can be unpredictable, and we want to make it easier for our customers to plan ahead and to have the confidence and resources to deal with economic changes.”
The tool, developed through extensive research and customer focus groups, provides a detailed view of users’ financial needs and helps them make informed decisions. Early user feedback has been positive, with many appreciating the insights into their coverage needs. The feature is designed to adapt to changing life circumstances, making it a versatile tool for insurance management.
Great Eastern, a leading insurer in Singapore and Malaysia, continues to demonstrate its commitment to empowering individuals and families to plan confidently for the future. The ‘My Protection Explorer’ is available now on the Great Eastern app, offering a user-friendly experience for those seeking to enhance their financial security.
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