Global electronics giant GREE has inaugurated its Singapore office, marking a significant step in its strategy to expand across the Asia-Pacific region. Recognised as the global leader in split air conditioners by Euromonitor International in 2024, GREE is leveraging Singapore’s strategic location to spearhead its regional growth.
GREE’s decision to establish a base in Singapore is part of its broader plan to penetrate ASEAN markets, including Malaysia and Indonesia. The company, which holds the top market share in household air conditioners for 18 consecutive years, aims to use Singapore as a hub for strategic planning, investment, and market research. This move is expected to facilitate the introduction of GREE’s innovative cooling solutions throughout the region.
The Singapore branch will focus on enhancing local service capabilities through a comprehensive service framework, including after-sales support and technical training programmes in collaboration with local educational institutions. GREE’s products, featuring advanced technologies like the Black Fin condenser, are designed to withstand humid climates, making them ideal for Singapore.
GREE’s first product wave in Singapore includes the CHARMO split wall-mounted series and variable refrigerant flow systems, tailored to meet local consumer needs. The company’s commitment to energy efficiency and innovation aligns with Singapore’s high standards, such as the Green Mark Platinum certification.
As GREE continues to expand its footprint in Southeast Asia, the Singapore office will play a crucial role in driving sustainable innovation and enhancing modern living with energy-efficient technologies.
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