Growth Exposed, a Singapore-based consultancy, has launched a new initiative aimed at helping small and medium-sized enterprises (SMEs) understand customer motivations. Partnering with visual ideas educator Janis Ozolins, the consultancy promises a money-back guarantee if their insights fail to deliver value. The project involves publishing 16 unedited Jobs-to-Be-Done customer interviews and a step-by-step analysis, available on platforms like YouTube and LinkedIn.
The consultancy’s approach is designed to prevent SMEs from making costly investments that do not align with customer needs. By openly sharing the interviews and analyses as they occur, Growth Exposed aims to provide real-time insights into customer behaviour. The full case study will be published live on their website, offering a transparent view of the process.
This initiative highlights a significant shift towards transparency and customer-focused research in the consultancy sector. As the project unfolds, it could set a precedent for how consultancies engage with SMEs, potentially influencing broader industry practices.
“`
