Heart Media Group has announced the acquisition of NOBLE 名人 Media, a prominent Chinese-language luxury lifestyle publication in Malaysia. Founded in 2021, NOBLE 名人 is known for its bimonthly magazine that collaborates with major Chinese business associations, such as the Malaysia Social Entrepreneurs Foundation and the Malaysia-China Friendship Association, reaching over 2,000 key members of the Chinese business community.
NOBLE 名人 has established itself as a trusted source for luxury content, appealing to high-net-worth individuals (HNWI) and affluent consumers in Malaysia. The magazine’s expansion into broadcasting, through its partnership with Hong Kong’s Television Broadcasts Limited (TVB), has further strengthened its media presence.
Jane Wong, the Founding Editor of NOBLE 名人 Media, expressed enthusiasm about the acquisition, stating, “Heart Media Group, as a fully integrated media group, is reshaping the media landscape through its diverse platforms in English, Malay and Chinese. With this merger, we are poised to establish a new benchmark in the media industry.”
Wilson Lim, Managing Director of Heart Media Group, highlighted the strategic benefits of the acquisition, noting that it will enhance geographical distribution and offer integrated solutions for clients in the Chinese-language market. The introduction of the RedNote platform is expected to amplify NOBLE 名人’s reach.
NOBLE 名人 also organises exclusive monthly events, providing a premium networking platform for its partners and readers. This acquisition marks the first integration of a Chinese-language media into Heart Media’s portfolio, further solidifying its influence across Asia’s luxury media landscape.
