HK Express Airways has signed a Memorandum of Understanding (MoU) with Penang Global Tourism to enhance tourism and economic exchange between Hong Kong, the Greater Bay Area, and Penang. The agreement, formalised on 27 October 2025, outlines a two-year collaboration focusing on market promotion, flight schedule optimisation, and improved passenger experience.
The MoU commits both parties to invest a seven-figure sum in Hong Kong Dollars in promotional resources. Key initiatives include joint marketing campaigns to highlight Penang’s status as a UNESCO World Heritage City, optimising flight schedules to increase connectivity, and expanding the “Intermodal Pass” for seamless travel across the Greater Bay Area.
HK Express has already increased its Hong Kong-Penang route to two daily flights, enhancing flexibility for business and leisure travellers. Jeanette Mao, CEO of HK Express, noted the strong demand since the route’s launch in November 2024, with an average load factor of 80%. “We have doubled frequency to 14 flights per week, offering real choice with daytime and late-evening departures,” Mao stated.
Penang State EXCO for Tourism & Creative Economy, YB Wong Hon Wai, emphasised the partnership’s role in promoting Penang’s unique cultural and natural attractions. “This collaboration strengthens our market presence and ensures more travellers can discover the unique art, heritage, and lifestyle that Penang offers,” he said.
The partnership aims to leverage Hong Kong’s position as an international aviation hub to attract more visitors to both destinations, with plans to co-create travel products and promote sustainable tourism development.
