Hong Leong Finance (HLF) has launched its next-generation branch at Punggol Coast Mall, aiming to capitalise on the rapidly growing residential and commercial area. The branch introduces digital innovations such as an LED art wall and augmented reality (AR) features to enhance customer engagement. Additionally, HLF has revamped its corporate website to improve user experience, reflecting its commitment to digitalisation and customer-centric transformation.
The Punggol Coast Mall branch is designed with comfort and accessibility in mind, featuring privacy-enhanced teller booths and a dedicated SME Centre for business consultations. Ang Tang Chor, President of HLF, highlighted the district’s growth potential, stating, “Punggol’s population has been rising rapidly… we see demand potential for our financial products and services.”
The branch’s digital LED art wall serves both aesthetic and functional purposes, engaging customers and delivering information before they enter. The AR feature introduces “Ray,” a dinosaur character that educates customers about the HLF Digital app. This interactive approach aims to simplify complex information, making it more accessible and engaging.
Sustainability and inclusivity are integral to the branch’s design, with energy-efficient lighting and green-certified materials. The revamped website, alongside the HLF Digital app and a new digital platform for vehicle loan applications, enhances the customer journey across all touchpoints.
As Singapore’s largest finance company, HLF continues to innovate, blending digital advancements with personalised service to meet the evolving needs of its customers.
