Hong Leong Finance (HLF) has inaugurated its next-generation branch at Punggol Coast Mall, aiming to capitalise on the rapidly expanding residential and commercial area. The branch, which opened on 10 November 2025, introduces several digital innovations, including a dynamic LED art wall and augmented reality (AR) experiences, as part of HLF’s commitment to enhancing customer engagement and digital transformation.
The new branch is designed to cater to the evolving needs of Punggol’s growing population, which has reached approximately 190,000. HLF President Ang Tang Chor highlighted the area’s potential, stating, “Punggol’s population has been rising rapidly, and with major developments such as the Punggol Digital District, we see demand potential for our financial products and services.”
In addition to the branch opening, HLF has revamped its corporate website to improve user experience, reflecting its focus on a seamless, omnichannel approach. The updated website offers enhanced navigation and interactivity, ensuring customers can easily access information and services.
The Punggol branch features privacy-enhanced teller booths and a dedicated SME Centre, providing a secure and personalised environment for financial consultations. The branch also incorporates sustainability elements, such as energy-efficient lighting and green-certified materials.
A standout feature is the AR experience with Ray, a digital dinosaur that educates customers about the HLF Digital app. This initiative exemplifies how technology can simplify complex information, making it more accessible and engaging.
The new branch and digital enhancements are part of HLF’s broader strategy to integrate technology with personalised service, ensuring customers receive a comprehensive and modern banking experience.
