Hong Leong Finance (HLF) has officially launched the HLF Digital app, a mobile platform designed to offer customers seamless and secure financial management. Since its pilot phase in August 2024, the app has seen over 14,000 sign-ups and facilitated more than $730 million (S$1 billion) in digital transactions, including over $440 million (S$600 million) in fixed deposits.
The app, spearheaded by HLF’s leadership team, including President Ang Tang Chor, aims to enhance customer experience by integrating digital convenience with traditional branch services. Users can perform various transactions, such as opening accounts, placing fixed deposits, and transferring funds, all within a secure digital environment. The app employs advanced encryption and multifactor authentication to ensure data security.
Ang Tang Chor highlighted the app’s role in the company’s transformation journey, stating, “The launch of HLF Digital marks a significant milestone. It reflects our commitment to making financial services more accessible and efficient.”
HLF, part of the Hong Leong Group Singapore, continues to be a leader in the finance sector, with a strong network of branches and accolades such as the ASEAN Finance Company of the Year. The HLF Digital app is set to further solidify its position by offering innovative and customer-centric financial solutions.
