HSBC Life Singapore has announced the appointment of Luzanne Chong as its new Chief Commercial Officer, effective 21 July 2025. Chong will report directly to Harpreet Bindra, CEO of HSBC Life Singapore, and will spearhead the commercialisation of strategic initiatives in a role that unifies strategic planning, customer experience, and digital leadership.
Chong, a seasoned professional with over 20 years of experience in banking and insurance, previously served as Head of Customer Experience at Prudential Singapore. Her extensive background includes senior roles at FWD Singapore and DBS Bank, focusing on customer experience, segment strategy, and digital transformation.
In her new position, Chong will manage end-to-end customer lifecycle management, data analytics, digital strategy, and marketing across HSBC Life’s life and health portfolios. This appointment underscores HSBC Life Singapore’s commitment to customer-led, insight-driven, and digitally enabled growth.
Harpreet Bindra expressed enthusiasm about Chong’s appointment, stating, “I’m delighted to welcome Luzanne to my leadership team. This newly created leadership role marks a pivotal step as we continue advancing our customer-led transformation agenda. Luzanne’s experience and proven track record will be key in connecting strategy, insights and execution, enhancing the delivery of our integrated health and wealth solutions to meet the evolving needs of our customers in Singapore.”
This strategic move aligns with HSBC Life’s broader ambition to become Singapore’s preferred insurer and supports HSBC’s goal to be the leading wealth manager in the region.
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