HSBC Singapore has launched its second Integrated Wealth Centre at The Star Vista, aiming to cater to the affluent clientele in western Singapore. This new centre is part of HSBC’s strategy to establish three dedicated wealth centres by 2025, enhancing its presence and service offerings in the region. The centre is designed to provide a premium banking experience with private meeting spaces, enclosed teller rooms, and a Premier lounge for confidential discussions.
The wealth centre’s location in a bustling retail mall ensures high visibility and accessibility, aligning with HSBC’s goal to be the leading wealth manager for Singapore’s affluent population. The centre also features a heritage display wall and artworks from social enterprises, reflecting HSBC’s commitment to community engagement.
In a unique initiative, the centre houses a lifestyle café operated by Foreword Coffee, a social enterprise supporting differently-abled youths through training and employment. This initiative underscores HSBC’s dedication to inclusive growth and community partnership. Premier customers can enjoy complimentary refreshments, including a signature HSBC tea blend, whilst all visitors can purchase exclusive drinks, supporting Foreword Coffee’s mission.
Ashmita Acharya, Head of International Wealth and Premier Banking, Singapore, stated, “These investments are part of HSBC’s broader ambition to be the leading wealth manager in Asia, supporting Singapore’s position as a key international wealth hub by improving the accessibility and quality of wealth advisory services for its growing affluent population.”
The new wealth centre not only enhances HSBC’s service offerings but also reinforces its commitment to community and sustainability, with features like wheelchair accessibility and Green Mark Gold Plus certification.
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