Asian firms are increasingly adapting to new trade policies, with Southeast Asia emerging as a key region for both Asian and global companies, according to HSBC’s latest Global Trade Pulse report. The survey, which gathered insights from 6,750 corporate clients, indicates a shift towards regional trade strategies, with 41% of Asian firms planning to increase reliance on Southeast Asia.
The report highlights that 68% of Asian firms now feel more certain about trade policy impacts compared to six months ago. Additionally, the anticipated negative impact on revenue from supply-chain disruptions has decreased from 18% to 13% over the next two years. Aditya Gahlaut, Regional Head of Global Trade Solutions, Asia at HSBC, noted, “Our research data suggest that companies in Asia are adapting to the new environment. Though their concerns around revenue have eased slightly, they remain alert to risks.”
The survey also identifies India, Indonesia, Malaysia, and Vietnam as standout markets benefiting from current trade dynamics. In India, 80% of firms expect positive impacts from tariffs and trade uncertainty over the next two years. Similarly, positive sentiment in Malaysia and Vietnam is projected to rise significantly.
As trade-related volatility increases, 89% of Asian firms report a growing reliance on banks for strategic advice and risk management. This trend underscores the critical role financial institutions play in navigating complex cross-border trade environments.
The findings suggest a promising outlook for Southeast Asia, with the region poised to capitalise on its strategic position in the evolving global trade landscape.
