Huize Holding Limited has announced that its international brand, Poni Insurtech, has been granted a Financial Adviser and Exempt Insurance Broker licence by the Monetary Authority of Singapore (MAS). This development is a significant step in Huize’s strategy to establish dual regional hubs in Singapore and Hong Kong, enhancing its commitment to the ASEAN market.
The newly acquired licence allows Poni Financial Advisory Pte Ltd to expand its tech-enabled advisory services across the region. Poni’s model integrates regulated advisory platforms with modern infrastructure, including cloud APIs and AI-assisted consultation, to streamline processes from onboarding to servicing. This approach aims to simplify digital distribution for insurers, independent financial advisers, and affinity partners, ensuring a consistent customer experience.
Ron Tam, International CEO at Poni Insurtech and Co-CFO at Huize Holding Limited, stated, “Securing the MAS licence is a pivotal step in our international expansion. With Singapore and Hong Kong as twin hubs, we are positioned to serve sophisticated clients across the region with trusted advice and technology at scale.”
Cassandra Wee, Managing Director of Poni Insurtech Singapore and CEO of Poni Financial Advisory, highlighted the strategic importance of Singapore and Hong Kong as insurance and wealth hubs in Asia. She noted that their regulatory clarity and adviser density make them ideal launchpads for scalable tech-enabled advisory services.
Poni Insurtech, as part of Huize Holding Limited, continues to expand its operations across Hong Kong, Singapore, and Vietnam, leveraging technology to support embedded insurance and advisory platforms.
