Income Insurance has unveiled a limited-edition card game, The Singaporean Dream: Income 55th Anniversary Edition, to celebrate its 55th anniversary and Singapore’s Diamond Jubilee. Developed in collaboration with the creators of the original The Singaporean Dream, the game uses humour and satire to reflect everyday Singaporean experiences whilst highlighting the importance of insurance in protecting aspirations.
The game, which allows players to “pay, steal, sabo, and insure” their way to success, mirrors real-life financial challenges such as travel disruptions and health scares. This initiative is part of Income Insurance’s strategy to make financial planning more relatable and engaging, particularly for younger demographics. “The Singaporean Dream means something different to everyone, and we believe that with proper financial planning and the right protection, people can feel confident turning those dreams into reality,” said Andrew Yeo, Chief Executive at Income Insurance.
Theresa Syn, founder of The Singaporean Dream, expressed excitement about the collaboration, stating, “We reimagined the gameplay to reflect how financial decisions and protection come into play in real life.”
The card game is available to customers purchasing family travel insurance from 8 August, and pop-up play zones will be set up at Income Insurance branches from 1 September. This initiative is part of a broader series of activities marking Income’s 55th anniversary, including promotions and community support programmes. Through these efforts, Income Insurance aims to spark national conversations about protecting the Singaporean Dream.
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