The Malaysia Sarong Music Run (MSMR) 2025, a unique fusion of music and athletics, transformed Kuala Lumpur’s city centre into a lively celebration. Jetour, a leading Chinese SUV brand, joined as the exclusive automotive partner, showcasing its DASHING and VT9 models through interactive displays and engagements. The event, held at the iconic KLCC square beneath the Petronas Twin Towers, attracted over 10,000 runners and 30,000 concert-goers.
Jetour’s involvement in MSMR highlights its “Travel+” philosophy, aiming to blend driving with music and sports to create a dynamic lifestyle experience. Since launching its first model in April 2025, Jetour has quickly risen to become one of the best-selling Chinese SUV brands, emphasising its commitment to an exploratory lifestyle.
During the race kit collection period on 18-19 September, participants had the chance to view static displays of Jetour’s models. On the event day, 20 September, Jetour expanded its presence across multiple key locations, further integrating its brand with the vibrant atmosphere of the run. This partnership not only underscores Jetour’s rapid growth but also its innovative approach to redefining the car as a lifestyle choice.
