Jewel Changi Airport has extended its strategic collaboration with Mastercard for another three years, following a successful partnership that began in October 2022. This renewal aims to continue driving visitor spending and enhancing experiences through exclusive Mastercard cardholder privileges across retail, dining, and leisure offerings at Jewel.
Over the past three years, Mastercard transaction volumes at Jewel have shown consistent growth, with a Compound Annual Growth Rate (CAGR) of 20% in card transactions. Jewel launched 30 marketing campaigns during this period to stimulate spending, encouraging the use of Mastercard.
The renewed collaboration will leverage Mastercard’s global network and data analytics to refine marketing strategies, targeting both local and international visitors. Mastercard plans to reward tourists with exclusive vouchers and promotions, capitalising on Jewel’s status as a key lifestyle destination, where international visitors account for 35% of footfall.
Lee Ching Wern, CEO of Jewel Changi Airport Development, expressed enthusiasm for the continued partnership, stating, “Mastercard is a long-standing partner of Jewel and we are pleased to continue our collaboration with them for another three years.” Deborah Heng, Country Manager, Singapore, Mastercard, highlighted the importance of creating meaningful experiences, noting, “By combining Mastercard’s innovation with Jewel’s world-class attractions, this collaboration delivers elevated experiences that inspire loyalty.”
The partnership will focus on rolling out more marketing campaigns and enhancing visitor experiences through engaging events and activations, aiming to drive return visits and enrich the overall visitor experience at Jewel.
