Katrina Group Ltd. and Lotte GRS Co., Ltd. have officially signed Franchise and Development Agreements to introduce Korea’s popular hamburger chain, Lotteria, to Singapore. The first outlet is expected to open by February 2026, promising to add a new flavour to the local fast-food scene.
The signing ceremony, held at Lotte World Tower, saw key figures from both companies, including Lotte GRS executives Lee Kwon hyoung, Shin Yoo-yeol, and Cha Woo-chul, alongside Katrina Group’s Alan Goh and Krystal Goh. This partnership builds on a strategic collaboration announced in October 2024, aiming to establish multiple Lotteria outlets across Singapore.
Alan Goh, CEO of Katrina Group, expressed enthusiasm about the venture, stating, “We are proud to take this next step with Lotte GRS in bringing Lotteria to Singapore. The official signing of the Franchise and Development Agreements marks a major milestone in our journey to introduce a dynamic and globally respected brand to our market.”
Lotteria, founded in 1979, is renowned for its Korean-style burgers and innovative menu, operating over 1,300 outlets in South Korea and 320 internationally. Its entry into Singapore is anticipated to enhance the nation’s vibrant fast-food and Korean dining landscape.
Cha Woo Chul, CEO of Lotte GRS, highlighted the synergy between the two companies, noting Katrina Group’s strong track record in managing successful F&B brands in Singapore. The partnership is expected to leverage Katrina Group’s local expertise and Lotteria’s brand identity to drive growth.
Further details about Lotteria’s first Singapore outlet will be announced as the opening date approaches.
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