Chinese actress Liu Shishi has been named the iQIYI Global Ambassador during a special screening event for the drama “Love in Pavilion” at Marina Bay Sands, Singapore, on 11 May. The event, part of iQIYI’s Starship Project, marked Liu’s first international promotional appearance and was attended by international media, VIPs, and fans. Liu was honoured for her significant contributions to iQIYI and her impact on its global outreach.
The screening featured actors Liu Shishi and Zhang Yunlong, along with special guests Wu Xuanyi and Zhai Xiaowen, who engaged attendees with behind-the-scenes insights and interactive segments exploring Singaporean culture. Li Kaichen, Vice President and Head of APAC and Middle East at iQIYI, presented Liu with her ambassador title, acknowledging her as a high-quality partner.
“Love in Pavilion” has gained international acclaim for its emotional narratives and Eastern visual aesthetics, showcasing Chinese culture. Produced by Stellar Pictures, the series has topped charts in 14 countries and regions, achieving a heat index exceeding 8,900 and a rating of 8.4 on MyDramaList. The drama was simultaneously streamed worldwide, reaching 249 countries and trending on Twitter in Southeast Asia.
The iQIYI Starship Project aims to enhance the global presence of Chinese content through international launches and promotions. Following the success of “Love in Pavilion,” iQIYI plans to release more series, such as “Speed” and “Love,” promising diverse romantic narratives for global audiences.
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