LussoCitta, a Singapore-based online platform known for selling branded and designer products, has announced a strategic partnership with KrisShop, the flagship omnichannel retailer. This collaboration, which began in October 2024, is part of LussoCitta’s broader strategy to make luxury items more accessible to a wider audience. The partnership allows LussoCitta’s range of designer bags to be available on KrisShop’s e-commerce site, KrisShop.com, offering KrisFlyer members special discounts and the option to redeem products using KrisFlyer miles.
The collaboration aims to expand customer engagement and market reach for both brands. By integrating its offerings into KrisShop’s retail ecosystem, LussoCitta seeks to increase its exposure among frequent travellers and KrisFlyer members. For KrisShop, the inclusion of LussoCitta’s luxury products introduces a new category to its existing catalogue, aligning with its strategy to offer merchandise across various price points.
LussoCitta plans to develop the partnership in phases, focusing initially on integrating new product lines and seasonal collections into KrisShop’s platform. Regular promotional activities, including targeted campaigns and member-exclusive offers, are expected to maintain customer engagement and drive sales. Further updates on new campaigns, brand partnerships, and expanded product offerings will be communicated through official channels as they are confirmed.
Established in 2009, LussoCitta emphasises product authenticity and customer service, providing a streamlined and secure shopping experience for luxury handbags. This partnership with KrisShop marks a significant step in LussoCitta’s efforts to expand its market presence whilst maintaining its focus on accessible luxury.
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