Manulife Singapore is celebrating significant anniversaries for its advisory arms, Manulife Financial Advisers (MFA) and Manulife Advisory Group (MAG), marking 10 and five years, respectively. To commemorate these milestones, the company has launched a series of digital tools aimed at enhancing the customer experience and supporting its network of over 1,900 financial consultants.
The new Client Portfolio Review Tool, powered by artificial intelligence (AI), is designed to provide timely and tailored portfolio updates, with Manulife Singapore targeting over 50,000 personalised cheque-ins annually. Additionally, an AI Assistant has been introduced to offer consultants quick access to product information, policy servicing, and claims guidelines, enhancing their productivity and confidence.
Manulife Singapore has also enhanced its iFUNDS platform, becoming the first insurer in Singapore to integrate Unit Trust and Investment-Linked Plan holdings into a single digital dashboard. This innovation allows consultants to offer more informed financial recommendations without switching between systems.
The company is further investing in leadership development and upskilling, ensuring consultants can meet evolving customer needs. New high-net-worth solutions, such as the Signature Indexed Income and Signature Indexed Universal Life Select (III), have been launched to cater to sophisticated clients seeking long-term capital growth and legacy planning.
Khoo Poh Huat, Chief Distribution Officer at Manulife Singapore, emphasised the company’s commitment to combining digital innovation with personal advice, stating, “We are investing for the long term – in platforms, people, and products – to build a more sustainable, customer-centric business.”
As MFA celebrates its growth from 199 consultants in 2015 to over 1,300 today, it has introduced limited-edition collectables to engage customers. Meanwhile, MAG, which transformed into a modern platform in 2020, will host a 5th Anniversary Conference in Shenzhen, coinciding with the MDRT Annual Meeting in Macau.
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