Marriott International has reported exceptional growth in its Asia Pacific excluding China (APEC) region for 2025, marking the third consecutive year of record development. The company announced that it signed 187 organic deals, adding more than 28,000 rooms to its development pipeline, reflecting a 32% increase from the previous year. This surge is attributed to robust intra-region travel demand and strong confidence from hotel owners and developers.
Rajeev Menon, President of Asia Pacific excluding China at Marriott International, highlighted the significance of this growth, stating, “Our record performance in 2025 underscores the strength of Marriott’s growth engine across the region and the enduring confidence our hotel owners place in our brands and operating platform.”
The APEC region closed the year with over 400 hotels and more than 86,000 rooms in the development pipeline. Conversions played a crucial role, accounting for 35% of the total signed deals, showcasing Marriott’s appeal to owners seeking rapid market entry and access to a global distribution network. Multi-unit agreements also significantly contributed to the growth.
As Marriott continues to expand into emerging destinations and accelerate conversions, the company remains focused on delivering long-term value for owners and creating compelling experiences for travellers. This strategic expansion is expected to further strengthen Marriott’s position in the Asia Pacific region.
