Matrixport has announced a significant rebranding to BIT, signalling its strategic repositioning within the digital asset financial infrastructure sector. This change reflects the company’s ongoing development as digital asset markets continue to grow, with increasing participation from both institutions and individual investors worldwide.
The rebranding coincides with the release of BIT’s 2026 Trust Whitepaper, which outlines the governance, risk management, and operational frameworks that underpin its services. This document aims to provide a comprehensive overview of the firm’s commitment to governance, compliance, and operational excellence.
John Ge, CEO of BIT, commented on the rebranding, stating, “Digital asset markets are entering a phase in which governance, transparency, and operational discipline are increasingly important. BIT reflects the continued evolution of our business and our commitment to building trusted digital asset financial infrastructure.”
The transition to BIT will not affect existing client accounts, products, or services, and all legal entities and contractual arrangements will remain unchanged. Additionally, the Singapore-headquartered firm is exploring potential opportunities in the US capital markets, including a possible public listing.
Founded in 2019, BIT has grown into a unicorn with a valuation exceeding $1b. The company manages over $6b in assets and facilitates more than $7b in monthly trading volume. BIT offers a range of digital financial services, including custody, trading, asset and wealth management, and tokenised real-world assets.
With a licensed and regulated presence in multiple countries, BIT continues to bridge traditional finance and digital assets through disciplined governance and advanced technology.
