MATRIXX Software has announced a five-year extension of its partnership with Singapore’s telecommunications giant, StarHub. This collaboration aims to bolster StarHub’s digital offerings and provide agile, real-time monetisation solutions for both consumer and enterprise sectors. Initially implemented to support the launch of StarHub’s all-digital brand, giga!, the partnership will now extend to the main brand offerings.
StarHub’s chief information officer, Adam Seyer, highlighted the company’s commitment to modernising its infrastructure. “StarHub is modernising from the inside out, driving growth in our consumer business through smarter cross-product bundling and a multi-brand, multi-segment strategy that creates meaningful value,” he stated. The partnership with MATRIXX will enable StarHub to deliver faster and more seamless digital experiences, catering to evolving customer needs.
The collaboration will see StarHub leveraging MATRIXX’s cloud native monetisation solution to unify its IT infrastructure, enhancing both consumer and enterprise offerings. This move is part of StarHub’s long-term growth strategy, aiming to accelerate the delivery of new digital services and experiences.
Tom Fisher, vice president of APAC sales at MATRIXX Software, expressed enthusiasm about the continued partnership. “We are excited to continue our partnership with StarHub, delivering the agile, real-time charging capabilities that enable them to bring new digital products and services to market faster and deliver world-class customer experiences,” he said.
The extension of this partnership is expected to drive new growth opportunities for StarHub, particularly in the realm of innovative 5G services, and further solidify its position in Singapore’s dynamic mobile market.
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