Metro Holdings Limited has announced the establishment of Grand Brands Asia Pte Ltd, a new brand management company aimed at introducing international retail brands to Singapore. This venture is a collaboration with EUT Solutions Pte Ltd, a wholesaler and retailer of international fashion brands.
Grand Brands Asia, a subsidiary of Metro Lifestyle Pte Ltd, will focus on curating a diverse portfolio of contemporary international retail brands. The company aims to introduce new brand concepts to the Singaporean market, enhancing consumer choice and exposure to global offerings. Yip Hoong Mun, Group CEO and Executive Director of Metro Holdings, stated, “Consumers today are increasingly looking for variety, quality and brands that reflect their lifestyles.”
Metro Holdings, listed on the Main Board of the SGX-ST since 1973, has evolved from a textile store in 1957 into a diversified property and retail group. The company operates in key markets including Singapore, China, Indonesia, the UK, and Australia. Its property division manages prime retail and office properties in major Chinese cities and other high-growth areas, whilst its retail division operates flagship Metro department stores in Singapore.
The launch of Grand Brands Asia marks a strategic move for Metro Holdings to expand its retail footprint and offer Singaporean consumers a wider array of international brands. This initiative is expected to enhance the retail landscape in Singapore, providing more options for consumers seeking global brand experiences.
